This is how they reacted on the scandal billboards ‘Imagine London without gays’. The advertising company which had created this billboard denies that this was a homophobic campaign. The purpose of it was “to do something with Tel Aviv”.
Israel’s Ministry of Tourism have revealed they ‘wanted people to be furious’ by their campaign.
‘It’s a teaser, of course,’ a spokesperson for the country’s tourism ministry said. ‘We would like people to be furious about this billboard. “Who wrote it?” they’ll say. But in a matter of days, the billboard will change and you will see it is part of a campaign.’
Israel has been criticized for spending 11 million sherkels (£2 million, $3 million) on tourism to attract the LGBTI community this year. Activists in Israel say the government is more concerned by attracting tourists instead of making life better for LGBT people in the country. Such criticisms include the tourism ministry painting a plane in rainbow colors which will fly tourists to Tel Aviv for Pride.On their message to those who have been offended by the billboards, the Israeli tourism ministry spokesperson concluded: ‘Wait one day, and I’m sure you’ll like it. The message is opposite. If you have the patience, you will see the message is the opposite of what you think.’