Fashion store Actually in Singapore has announced the launch of a new capsule collection ahead of this year’s Pink Dot festival in June.Pink Dot is the biggest, annual LGBTI pride festival in the region, and has gone from strength to strength since its launch in 2009 This year’s event is looking to be the biggest yet. After initially facing resistance from local corporate sponsors, the 2016 event features greater financial support than ever before.Organizers encourage participants to wear pink for the day, and Actually has accordingly produced a range of pink-hued T-shirts, bags and soft toys in collaboration with local street-wear label Mash-Up.
Adrina Lee of Actually told Gay Star Business, ‘LGBTIQ is still taboo in most parts of Asia and we have always wanted to do our part for the minority. Being involved in this collaboration project for Pink Dot was the perfect opportunity to be the voices of these people.‘We want to take the chance, through fashion, to raise awareness for the cause and to spread the love.’Pink Dot Spokesperson Paerin Choa said, ‘We are thrilled by the brands and groups that believe strongly in Pink Dot’s message of love, how they are collaborating with us in their own ways, and the refreshing manner in which our mascot Pinkie is being interpreted. We hope that the collection will improve awareness of the event, as well as help people show their support for the cause and for the LGBT community.’