Company Honey Maid, producer of crackers and other snacks, has released another promotional video clips in the series “This is Wholesome” – and there is a same-sex couple.
The campaign to remind people that all families, no matter how different they may be, have something in common. And that’s exactly what makes their families.
“Our new advertising campaign talks about how to change our culture and the concept of the American family – says Katrina Plummer, Development Manager, Brand Honey Maid Corporation Mondelez International -. In 2016 we are helping the Americans look at the world through the prism and tolerance. We remind them that no matter how the family (our products); the main thing – what makes them healthy”.
Campaign “This is Wholesome” has been going on for three years. Latest videos of the series “talk about families who have become closer thanks to that have learned to accept each other.”
The roller in which a gay couple appeared, called “My children” (Mis Hijos). Storyteller is a Spanish-speaking father of a gay.
“I had no idea that your partner is a man for me it was a shock, -. Says an old man to his son -. I thought I lost my son, but now I understand that sons have two I think your children … lucky fathers “, – he adds, when the frame there are men with children.