New ads will appear in the New York City subway to tell people that transgenders should be free to use the bathroom according to their identity. The $265,000 campaign sponsored by the New York City Commission on Human Rights follows reports from trans people that they had been denied entry into bathrooms.
The organizers promise that the campaign won’t be limited bu subway. The ads will reportedly be displayed in subway cars, bus shelters, phone booths and are also set to run in newspapers in English and in languages including Spanish, Korean, Chinese, Russian and Bengali. “Use the restroom consistent with who you are,” read the ads, “In NYC, it’s the law. No questions asked.”
Trans New Yorkers featured in the ads include Alisha King and Charles Solidum. “Bathroom discrimination is a regular occurrence for the transgender community,” King told BuzzFeed news in a statement, “So much so that many of us avoid even using public restrooms to begin with. I sincerely hope these ads help people understand that transgender people are just people just like you. We just want to use the restroom safely and be treated with respect.”