The companies are boith going to celebrate Pride and to donate rather big sum of money on LGBT protests. As of June 6 and throughout Pride season, both Alaska Airlines and Uber will donate $1 each to the project for every tweet, Facebook post or Instagram post tagged with #LoveMovesUs – up to a total of $28,000. The It Gets Better Project works to communicate to LGBT youth around the world that it gets better, and “to create and inspire the changes needed to make it better for them”.
Brian Wenke, executive director of the It Gets Better Project, said: “These forward-thinking corporations are helping to create a better world for LGBTQ young people by fostering a welcoming environment for open discussion about their community.”
“We’re thrilled to join Alaska Airlines and the It Gets Better Project in sending a powerful message of hope and support to the entire LGBT community in cities up and down the West Coast,” Uber’s West Coast regional general manager William Barnes said. “Alaska Airlines has been longtime supporters of our LGBT community, and we’re looking forward to joining our friends, customers and fellow employees at pride events throughout Pride Month here in Seattle, as well as in seven other West Coast cities,” added Kevin Larson, vice president of Alaska’s GLOBE group for LGBT employees and supporters.