“The Colgate” has become the first gay advertising in Mexican television

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Video toothpaste “the Colgate” with the slogan “Sometimes you just need to smile” was the first advertisement featuring gay couples in Mexico television.

The video shows a gay couple who moves to a new apartment. See what happens when they collide with their neighbors on the porch …

Roller is dedicated to the Pride Week, which this year will take place from 23 to 28 June. Observers point out that the commercial potential of the roller at this time is the most effective.

Add that to the middle of May, Mexican President Enrique Pena Nieto proposed to legalize same-sex marriage across the country. In his Twitter microblog he announced the signing of reform initiatives, which recognizes the right of every citizen to marry “without any discrimination”.

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