Blood donation service puts its ads on gay app

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Canadian Blood Services placed a blood donation ad on Grindr though gay men are forbidden to donate blood if they are sexually active. Canadian Blood Services, who are responsible for the ad, said its placement was the fault of its mobile advertising vendor. The ad told men to download the organization’s GiveBlood mobile app and “put the power to give life in the palm of your hand.”

Under rules that take effect on August 15, any gay men who have been sexually active within the last year are banned from donating blood – which is a reduction from the five-year ban that went into effect in 2013.
In a statement to CBC News, Canadian Blood Services spokesman Ross FitzGerald said the ad was a mistake and the organization has “taken steps to avoid it happening again in the future.”

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