The WWE chief brand officer recently talked about the LGBT-inclusivity in wrestling entertainment.Stephanie McMahon said her organisation, known for its entertainment-based, storyline-driven wrestling competitions, is committed to LGBT visibility. She added that she grew up knowing a lot of gay wrestlers, but now there is a problem with it.
The organisation is also partnered with LGBT media advocacy group GLAAD, which assists in prioritising sensitivity in their writers’ room. “We’ve had GLAAD come in and speak to our entire writing team and give a whole tutorial on sensitivities, the right words, the wrong words, why those words matter,” McMahon said. “In terms of any issues that require a degree of sensitivity in terms of how they’re being handled, we are always going to incorporate our partners, like GLAAD, to help us tell those stories the right way, because we do want to be sensitive to our audience, we want to be sensitive to the community and we want to make sure that we’re telling the right messages in the right way.”