Human Rights Campaign is launching the biggest get-out-of-the-vote campaign for all 35 years of its existence. It’s a multi-state targeting campaign that for the first time reaches well beyond the nation’s nearly 10 million LGBTQ voters to mobilize the growing ranks of allies and others with a history of supporting equality.
The HRC leader claimed: “Our new model allows us to reach out directly to hundreds of thousands of voters not yet affiliated with HRC, but who have demonstrated an openness to creating a more equal and fair society. LGBTQ equality is no longer a wedge issue, but one embraced by a clear majority of Americans, and particularly younger Americans. In fact, being anti-LGBTQ is now a liability.”
Potential pro-equality voters have been identified using years of HRC polling, public voter files and other available data. HRC is initially targeting five states – North Carolina, Florida, New Hampshire, Nevada, and Pennsylvania – with more to come. HRC says that it could replicate the model in years to come to reach the “growing ranks of equality voters to help fuel ongoing efforts to ensure full equality for LGBTQ people”.