White House staff members wore purple to join the anti-bullying Spirit Day demonstration. Each year, celebrities, media outlets, brands, landmarks, sports leagues, faith groups, school districts, universities, and everyday individuals join GLAAD on Spirit Day to go purple in a united stand against bullying and to show their support for LGBTQ youth. Even Britney Spears during her Las-Vegas show urged her fans to join the anti-bullying action spreading purple confetti at the end of the show.
President Obama’s staff also took part in the event posing for a group photo in purple. A spokesperson said: “We are all more free when we are treated as equals. Today, White House staff stand against bullying and in support of LGBTQ youth.” Target is participating in Spirit Day 2016 by turning up their #TakePride platform on Spotify with a special playlist to fill the world with positive vibes. Listeners can check out here and take a stand against bullying. The playlist, along with Target’s banner ads on Spotify, are expected to reach over 44 million listeners.