‘Bud Light Party’ campaign is over much earlier than it was planned, the reason is sell drops. The campaign, starring Amy Schumer and Seth Rogen celebrated same-sex marriages and destroyed gender stereotypes. The first advert launched earlier this year, and saw the two comedians at a gay wedding, noting that it was just like any other wedding, with “cringeworthy speeches,” “the girl who’s super ready to settle down,” and, of course, cake. Later the ‘Labels’ ad argued that “beer should have labels, not people.”
Bud Light has ended the campaign a few weeks early, and will shift its advertising focus back to safer territory: sports, specifically next year’s Super Bowl. While the Bud Light Party videos have racked up hundreds of thousands of views online, they’ve received more downvotes than upvotes on YouTube, and amassed comments criticising the progressive messages.