The anti-LGBT Christian group urges its members to boycott the popular jewelry brand Zales because of their latest advertisement which briefly shows a wedding of 2 women. The advert is part of Zales’ ‘We Believe’ campaign. ‘We believe that the world needs more love that lasts, love that grows, love that’s worth waiting for,’ says a narrator, over scenes of happy couples and families. One of those featured, briefly, are a pair of brides on their wedding day.
‘Zales Jewelers should be ashamed of attempting to normalize sin by featuring two women getting married in their latest commercial. Zales is promoting same-sex marriage and their new “Love and Pride” Collection. The “Love and Pride” wedding band collection, designed for the LGBTQ community with rainbow and matching bands, is “promoting Equality, Diversity, and Unity” and “celebrate their Love with Pride” as stated on their website. Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. Zales crossed a line that should have never been crossed … Zales is glorifying sin, and no sin should be placed in the spotlight and honored. This goes for homosexuality as well.’ It asks its supporters to contact Zales directly and let them know of their displeasure, and to let them know that they will shop elsewhere over the upcoming Christmas season if the advert is not pulled. It also encouraged people to visit Zales stores and tell managers direct of their concerns.