St. Valentine’s Day ad proves that love is beautiful in any form


Retailer Interflora have released a special ad to mark this year’s Valentine’s Day. The ending of it is rather unexpected but beautiful! We’re used to seeing sweet images of men and women exchanging flowers and romantic gestures for Valentine’s Day. It smashes up a rather common sad tendency to avoid LGBT people in advertisement. The ad is set in the 1920s, when, in reality, there would probably have been a very different reaction. It wasn’t until 1924 that the first LGBT group was founded in 1924, meanwhile in the UK politicians were voting to extend anti-LGBT laws. Despite an estimated 1.7% of people in the UK identifying themselves as LGBT, just 0.06% of people featured in advertisements (0.06%) are visibly LGBT. Over 1 in 6 (17.9%) people in the UK have a disability, but less than one percent of people featured in ads are disabled.


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