Target doubles down on Pride celebrations and ignores boycotts

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ALEXANDRIA, VA - FEBRUARY 20: Shoppers leave a Target store February 20, 2003 in Alexandria, Virginia. Target announced a modest four percent increase in profit for the fourth quarter of 2002. (Photo by Mark Wilson/Getty Images)

The supermarket network known as one of the first to introduce gender-neutral bathroom policy now celebrates Pride despite being still targeted (sorry for a wordgame) by anti-LGBT activists. Target relaunches the Pride range this month. With the hashtag #TakePride Target is promoting a line of rainbow-themed clothes devoted to the Pride Month to be held in June. “We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do,” said Laysha Ward, executive vice president and chief corporate social responsibility officer. A writer for anti-LGBT news site WorldNetDaily claimed: “Despite the drastic financial blowback Target Corporation has been weathering since announcing its plan last year to allow men to enter women’s bathroom facilities, the retail giant is continuing full-speed ahead in its pursuit of LGBT social activism.”

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