Los Angeles Rams are to sponsor LGBT Pride

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Rams become the first NFL team to sponsor LGBT Pride event. The LA-based team was announced today as a sponsor of the Venice Pride event in Venice Beach, Los Angeles. As part of the event, the historic Venice sign that hangs over the area will be rainbow-colored in the name of LGBT equality and inclusion. Molly Higgins, VP of Community Affairs for the Los Angeles Rams, said: “We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles. Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.” Grant Turck, co-founder and executive director of Venice Pride, told the LA Blade: “We are thrilled the Los Angeles Rams has chosen our celebration to make this welcome and historic overture of inclusion to the LGBT community. It’s great for Venice, for the Rams’ organization and for the LGBT community. Hopefully this is the beginning of even bolder outreach efforts to our diverse community.”

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