Skittles drop the rainbow not to concur with Pride

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The Mars-produced product famous for its slogan “taste the rainbow” has adopted a new approach, with its packaging and sweets turned white-and-black because during the Pride month there is only one rainbow that really matters. The company has pledged to donate 2p per pack to LGBT charities as part of the campaign, which it also conducted last year. The monochrome packets are only available in Tesco stores. And because all the rainbowless skittles look the same, finding your favorite taste is a lottery (we all love some mysteries, right?). Julio Guijarro, a marketing director for Skittles’ parent company Wrigley UK, said: “The response to our #onerainbow (or Give The Rainbow) campaign at Pride in London 2016 was incredibly positive, so we were keen to get involved again,” the statement reads. This time they collaborated with TESCO UK for supporting the LGBT charities and sending a massage of inclusiveness and diversity. In 2016, Skittles used an advert to tell Pride in London that it didn’t want to “steal your rainbow thunder,” adding that “only one rainbow deserves to be the centre of attention – yours.”

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