The pasta company whose chairman said he would “never feature an ad with a gay family” seems to change their mind sending a massage of support to such kind of families. In 2013, chairman Guido Barilla told an Italian radio station that his company was against the concept of same-sex parents refusing to share a space with them in adverts advising them to go to another brand. He continued: “For us the concept of the sacred family remains one of the fundamental values of the company. I have no respect for adoption by gay families because this concerns a person who is not able to choose,” but later he apologized for his words. In the years following Barilla’s apology, the company has appointed a Diversity and Inclusion Board. It also aired an ad which showed a gay son coming out to his parents. And Barilla earned a perfect score several years in a row on the Human Rights Campaign’s Corporate Equality Index, which tracks comapnies’ policies about LGBTQ+ people.