Ofcom received record-breaking levels of complaints about a segment on Good Morning Britain featuring a man who believed himself to be a specialist of so-called conversion therapy. On September 5, the ITV daytime show aired a discussion between host Piers Morgan, Liverpool Echo journalist Josh Parry and gay cure ‘therapist’ Dr Michael Davidson who said that his business was thriving and gay people all were desperate and willed to be ‘cured’. LGBT groups condemned the segment for irresponsibly giving a platform to gay ‘cure’ therapy, which has been disavowed by every psychiatric and medical body, being also totally discredited by the National Health Service. Ofcom recorded a total of 672 complaints about the episode based on ‘Sexual orientation discrimination/offence’, while a further 449 complaints were attracted on the grounds of ‘Due impartiality/bias’. The record levels of complaints pass the 663 complaints attracted by an episode of Britain’s Got Talent earlier this year in which Amanda Holden wore a revealing dress.