British Army campaign slammed for being ‘politically correct’ for appealing to LGBT

HELMAND PROVINCE, AFGHANISTAN - JUNE 1: British Army Officer, Captain Alex Corbet Burcher from the 1st Battalion Welsh Guards Regiment,attached to the Inkerman Company, 1st Battalion Grenadier Guards Regiment patrols with ANA (Afghan National Army) Soldiers his area of operation during "Lastay Kulang" Operation" on June 1, 2007 in Sangin Valley, Helmand Province, Afghanistan. British troops from The Inkerman Company, 1st Battalion Grenadier Guards, part of ISAF Task Force Helmand, are mentoring the Afghan National Army while conducting security operations on behalf of the Government of Afghanistan in Helmand Province.(Photo by Marco Di Lauro/Getty Images)

A new campaign drive launched by the British Army has been slammed by former top officials for being too “politically correct” for sexual, gender, ethnic and religious diversity. The advertising campaign heralds a diverse army and promises a supportive workplace through a series of films including different categories of people, in part gay men, insisting that sexuality should not be an obstacle for those who want to serve. One former Army commander also claimed that the campaign fails to target those who would be most interested in joining the forces. Richard Kemp, a now-retired colonel who was a former commander of British operations in Afghanistan, said that the campaign would do the opposite of solving the recruitment problem that the forces are facing. The new campaign comes just weeks after Defence Secretary Gavin Williamson decided to halt plans to scrap the “be the best” slogan the Army had adopted for years. Plans to get rid of the slogan came after research found that people perceived the slogan to be “dated, elitist and non-inclusive”.


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