Piers Morgan has hit out at Greggs after the chain launched a vegan sausage roll, saying in his usual ironic manner that this name is too toxically masculine and should be replaced with something more gender-neutral. The post came after Morgan tweeted his outrage at Greggs’ initial announcement, saying: “Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns.” This led the bakery company to reply that they have been expecting such a reaction from him. Greggs’ tweet went viral, attracting more than 100,000 retweets and likes. Morgan’s response 21 minutes later— as many have pointed out online—has fared much worse, gaining around 3,500. This is despite Morgan having 6.51 million followers to Greggs’ 151,000. So, Morgan advertised Gregg’s against his will and there are now thousands of people willing to try the vegan sausage roll.