America’s largest bridal store featured a lesbian couple in a new advert

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The Pennsylvania-headquartered company David’s Bridal has released a new advert which is supposed to promote inclusion by featuring a same-sex couple and a mixed-raced couple. Liz Crystal, chief marketing officer at David’s Bridal, which was established in 1950, told Ad Age that the company is for all brides, and if it is necessary to rewrite some rules to show it, then it should be done, because being a bride is a special time when the woman values herself the most and feels the most beautiful, and all women deserve to feel beautiful and valued when their big day comes. David’s Bridal’s new advert was made in collaboration with agency Yard. The latest David’s Bridal campaign will be aired in 15 and 30 second slots on TV, as well as being circulated on social media and broadcast on the radio. A number of other big companies have pushed to include LGBT+ couples and themes in their marketing in the US.

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