Brands pull their adverts out of Mail Online due to fake trans article

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SurveyMonkey and Travelodge UK are reportedly removing their adverts from a MailOnline article, which falsely claimed that child murderer Ian Huntley is trans, following a social media campaign. According to the article published last year Huntley had considered transition and asked fellow prisoners to call him a female name. It started a train for similar articles to appear in other outlets, such as Daily Star, that had to issue an official denial and apology, claiming that the story was untrue. Now, campaign group Stop Funding Hate is lobbying companies to take action in order to stop their adverts from appearing on the MailOnline’s February 2017 article, using the hashtag #StopFundingHate. Two major companies, SurveyMonkey and Travelodge, have indicated on social media that they will no longer advertise their products in Mail Online. The group is tagging specific business on Twitter, including Panasonic and BMW, and providing a link to a Google Ads help page on how to pick certain pages on which it would be impossible to show adverts.

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