A recent campaign for Pantene aims to highlight the power of hair by sharing stories on what hair means to women from all walks of life. One of the women to feature in the campaign is Cambell Kenneford, British transgender model and star of Channel 4’s 2018 documentary series Genderquake. She said that she is extremely proud and honored to be the first transgender British woman to represent this brand. “I think it’s great that brands are being more inclusive and including transgender models,” Kenneford said, emphasizing that when she was a child she did not see transgender role models to look up to, and now she is happy to become one for a new generation of transgender kids. The model says that hair was a way for her to tell her mum about her transition. “My mum used to always take me to the salon to get my hair cut and I was like “mum, I don’t want to get my hair cut anymore.” That was my way of telling her I no longer wanted to live a male life,” she shares in the video campaign.