Alexa was voiced by a trans man to celebrate the Transgender Day of Visibility

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The campaign—which has been launched to mark International Transgender Day of Visibility on 31 March—encouraged users to say: “Alexa, open the voice of trans” and then to decide which part of the story of the transgender man’s life they wanted to hear. Alexa users will be able to hear about the man’s experiences of growing up transgender and starting to realize he was not a girl, of school bullying and suicide attempts, transition and finally finding the inner harmony. Most importantly, the trans man will then ask the listener to visit a Change.org petition which has been set up to help advance transgender rights on the UN’s human rights agenda. The campaign—which has been branded #VoiceOfTrans—will encourage Alexa users to sign a new petition which implores all members of the United Nations to have transgender individuals legally recognized and to support their rights internationally. “Violations of their rights range from bullying, to denial of healthcare, education, work and housing, to criminalization, violence, torture, rape and murder,” the petition reads, “Human rights cross borders and carry responsibility. We call on ALL Member States of the United Nations to recognize and celebrate our diversity and embrace all gender identities and expressions, at home and abroad. And we call on you to support this cause and sign this petition.”

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