Parents are bothered about gender stereotypes in advertisement


Many parents are concerned that product marketing reinforces gender stereotypes on kids that might potentially harm them. The survey was conducted by gender equality charity The Fawcett Society. 60 percent of parents who were polled said that product marketing infuse affirmations like ‘girls do this and boys do that’ or ‘pink for girls, blue for boys’ into children’s minds. Furthermore, 59 percent of those polled said it is more acceptable for a girl to like\do\wear stereotypically boyish things than for a boy to show interest to something stereotypically girly. 69 percent of men under 35 said that gender stereotyping was damaging to notions of what it means to be a man or a woman. Just 11 percent of those polled felt that product marketing did not reinforce gender stereotypes. The research is published as Fawcett launches an expert Commission on Gender Stereotypes in Early Childhood to examine how to tackle the negative effect of gender stereotypes on kids.


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