Listerine tried to celebrate Pride but it did not go well


The product is part of Johnson & Johnson’s Care With Pride range and is covered in rainbow stripes and words including “healing” and “harmony”. The scheme donates funds to LGBT+ groups such as PFLAG and the Trevor Project, a non-profit organization and confidential suicide hotline for LGBT+ youth. The brand shows solidarity with LGBT community marking the Pride month every year, but this time not everything was quite right. One person wrote: “Only the gay who has mastered all seven of these Listerine spirits shall be our next supreme.” “We as gay people, we get to choose how we freshen our breath,” another added. Pointing to rainbow-themed products by the hair care brand OGX, another joked: “Can’t wait to drink my cold brew absolutely stinking of tea tree and Listerine. ‘Gay rights!’” One wrote on social media: “I’m so f*****g tired of companies just chucking a rainbow on their s***e to sell to us as if it means something.”


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