Gillette introduced a trans-inclusive advert


The latest advert from Gillette features a trans man shaving his face for the first time and his father is teaching him how to do it right. The advert, as part of the grooming company’s #MyBestSelf campaign, has already been viewed by over 400k viewers since it was uploaded on May 23rd. The advert stars Samson Bonkeabantu Brown, a young trans teen from Canada, repeat the advice his father has given him on shaving. His father stands by his side and watches. And Samson says that his first shave means a lot for him because it is a symbol of his masculinity and he is very happy to show it. And he is even happier that he is not the only one who is changing – people around him, especially his dad, who supports him during such a special moment, are changing too. In a Facebook post, Brown said that his father had been his greatest supporter throughout his transition and had always encouraged him to “be confident and live authentically as my best self”. “This moment overwhelmed me during filming and again today seeing the ad since it’s been launched,” he added.


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