Nivea is dropped by ad agency for alleged homophobia

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Nivea Skincare has been dropped by one of the world’s largest advertising agencies after a senior Nivea employee allegedly said that their brand ‘did not do gay’. The agency, FCB, announced in an internal memo that it would be dropping Nivea as its client after a century (!)of common work. There comes a point in every long-term relationship when you reflect on what you’ve accomplished together and set your sails for where your journey will take you next,” said FCB’s CEO Carter Murray. “Sometimes that journey ahead demands tough choices that lead down different paths.” He added that the decision was not impulsive, it required a lot o0f discussion s and reflections, as the agency realized it might harm their creative ambitions. A spokesperson for Beiersdorf, the company which owns Nivea, Campaign US the company wouldn’t comment on “unsubstantiated speculations” which occurred during Pride month. The spokesperson goes on to state that the allegations do not reflect the values of Beiersdorf, Nivea and their employees worldwide.

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