Mattel unveiled an official limited edition Barbie inspired by the late star’s alter-ego Ziggy Stardust, who is gender-fluid. The Barbie immortalizing the legendary musician has red hair, iconic metallic space suit and cherry-red platform boots. The company clarified that doll, which comes in “specially-designed packaging displaying a collage of images from Bowie’s early career,” will only be produced in limited quantities. The customers praised the idea of combining the traditionally female Barbie and a male musician, embracing the concept of gender fluidity. Barbie has had other variants celebrating real-world individuals including Frida Kahlo and NASA data engineer Katherine Johnson, as part of its “Inspiring Women” range. In 2016, Barbie got a diverse made over, as Mattel released 33 new dolls with dozens of different hair colors, hairstyles, skin tones, eye colors, face shapes and body shapes. Mattel executive Evelyn Mazzocco said the diversity-focused line is to reflect the girls from real world, so they could see dolls like them and their friends.