The UK changed approaches to Eurovision

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The UK’s participation in Eurovision 2020, to be held in Rotterdam, the Netherlands, was confirmed on Monday, September 16 – but it will differ from what the country has done at the contest before. While traditionally the British public has chosen its Eurovision entry through a televised competition, next year’s act will be decided by the BBC in collaboration with record label and publisher BMG. The winning song will then be released by BMG, which published Sweden’s winning 2015 entry ‘Heroes’ and signed a deal with Israeli singer Netta who won the contest in 2018 with a song “Toy”. On Twitter, speculation was rife that BMG might be biased choosing the performer. Some wondered if the announcement was a sign that the industry will be more focused on Eurovision. The BBC has not confirmed if the announcement means the end of the televised selection process, though its future seems unlikely. Mel Balac, creative director for BBC Studios, called the news “an important turning point for the UK at Eurovision”.

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