A British police officer was subjected to sexist and homophobic attacks on social media because of her hair. Deputy chief constable Rachel Swann was a crucial lifeline for many Whaley Bridge residents after a damaged dam broke, leading to evacuations and major thoroughfare closures. But after she spoke to reporters, people started to abuse her. And the reason for it was not her professionalism or the lack of such but her blond-highlighted spiky hair. As the senior officer in the operation, she was easily recognized by the locals. Backlash against her bubbled and reached its apex when a press agency “wanted to run a story on” her hair. Now she believes that the police should do more to tackle the problem of cyberbullying. Before she experienced it herself, she did not regard this problem seriously enough.