Facebook finally removes anti-PrEP ads

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Facebook has begun to pull down “misleading” adverts targeting users of HIV-preventing PrEP drugs, after they were repeatedly called out for it by the HIV charities. Personal injury lawyers, who are believed to be building support for a prospective drug lawsuit, were accused of “scaring away” people whose life could be saved by PrEP. Although Facebook initially declined to act, The Washington Post reports that the adverts are now finally being pulled down – after the website’s third-party fact-checkers concluded they were misleading. Facebook’s prior refusal to act over the ads had led to criticism from Presidential hopeful Elizabeth Warren, who said: “Facebook is allowing entities to target misleading and false ads about HIV prevention drugs to LGBTQ+ communities and others. This can have serious public health consequences. Facebook needs to put the safety of its users above its own advertising profits.”

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