Hallmark Channel CEO steps down because of a 2-second-long same-sex kiss

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The Hallmark Channel was originally slammed for showing the 30-second advert by right-wing religious hate group One Million Moms. The advert for wedding-planning website Zola showed a lesbian wedding. While at the altar, the brides discuss how Zola made their wedding planning easier, before kissing for a total of two seconds and walking back down the aisle. Hallmark subsequently folded under the pressure from homophobes and pulled the ads on December 14, prompting Ellen DeGeneres to request an explanation from Abbott via Twitter. Just two days later, following a #BoycottHallmark social media campaign, the channel U-turned on the decision. It apologized for the “hurt and disappointment” caused, and said it would reinstate the adverts. Announcing Abbott’s departure, Mike Perry, president and CEO of Hallmark Cards, said in a statement: “After 11 years, Bill Abbott, president and CEO of Crown Media, is leaving the company. I want to thank Bill for his many years of success and contributions to Crown Media and wish him continued success.”

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