Innocent Smoothies supported trans rights and it led to boycott threats


Just simple unfollowing of Innocent Drinks a pensioner, who decided to post anti-trans content, caused a lot of problems for smoothie company. After that, company justified its actions by saying they support trans people not being discriminated against. Innocent Drinks shared a post on their Twitter yesterday and said that their company stands against discrimination. Moreover, it was written that Innocent makes everything possible to be more inclusive. Company explain their unfollowing; that content just had nothing in common with company’s values – it showed no respect. Of course, there are a lot of anti-transgender users on Twitter and they threatened to boycottInnocent Drinks. Unfortunately for them, it won’t have no sense, because boycotts against other brands, who supports rights of transgender people, had no success before. Fan base of anti-trans people is not as huge as fan base of people who stands for trans right.


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